The first 1000 days lasts a lifetime!
But most of us were never shown what’s really happening inside those everyday moments for a baby - or how much they matter!
What if understanding just a little bit more changed everything?
Babies need to learn everything!
Learning starts with the simple and builds to the complex. Each tiny skill forms the foundation for the next tiny skill. The stronger these early foundations grow, the easier everything becomes going forward.
Right in front of us, babies are changing, growing, learning and connecting every single day.
Most of us only notice the big moments. The first time they smile, their first words or their first steps.
But long before any of those happen, thousands of tiny moments have happened, each one a tiny step in building the foundations that make these milestones possible.
And once you start noticing the tiny moments, you start to see a child’s development differently.
It also becomes really hard to unsee them!
Most of us have no idea!
When my first baby was born, I desperately wanted to do the right things for her. But I had no idea what those things were. So mostly, I guessed and wondered if I was getting it right.
I'm not alone.
Only 17% of people recognise the unique importance of the period from pregnancy to age five for shaping a child's future.
Royal Foundation Centre for Early Childhood, 2022
Because most adults were never shown what development actually looks like while it's happening - day by day, tiny moment by tiny moment, right there in front of them.
No wonder so many of us feel like we're getting it wrong.
Tiny Moments build big foundations.
Back in 2002, probably on a Tuesday morning between coffees, I sat on the floor with my two-month-old, shaking a rattle as she watched. Eventually, she reached forward and took the rattle, by accident, almost, she shook it.
Such a tiny moment. One, at the time, I didn’t even notice. But years later, looking back, I realised the bigness of that moment. The enormous foundations that tiny moment was building for her.
What seemed so tiny was building the foundations of her hand strength, her movement control, her coordination, core strength and even the pencil grip she would need to be able to write in school!
When adults understand the first 1000 days differently, they start seeing babies differently too!
Understanding changes everything!
Parents
Every day moments become purposeful. Bath time, nappy change, a walk to the shops suddenly look completely different when you understand what these tiny moments are building for your baby.
Educators
Every day moments become learning moments, building tiny step on tiny step to form the foundations that last a lifetime. Suddenly, those care routines that were something to get through before the play, become so much more important!
Baby Rooms
Every day becomes calmer, more connected, more intentional, more engaged. Everyone involved starts noticing more, celebrating tiny wins and embracing the bigness of the tiniest moment!
Once you see it, you literally can’t unsee it!
How Oliiki works
Oliiki helps parents, nurseries and professionals understand what babies need in the first 1000 days - and why those tiny everyday moment matter so much more than we realise.
Through hundreds of tiny playful adventures from conception to two, it shows educators how singing that song really does build brains, and it shows parents the massive learning that happens in that bathtime giggle or moment of peekaboo. It shows nursery leaders how to build a Baby Room they are truly proud of.
All through tiny playful moments.
"Every parent-to-be should have this app from the beginning of their pregnancy. It helps them feel fabulous as parents." - Darcey Croft, NHS Specialist Midwife and Maternal Mental Health Expert
When adults understand development differently, babies experience the world differently, too.
Nurseries & Professionals
As nursery owners, managers, baby room leaders and professionals, you want the best you can for your babies. Oliiki gives your whole team - and every family you work with - the understanding, language and tools to make tiny moments matter without adding to your workload.
Parents & Caregivers
See what's really happening in your baby's everyday moments - and how to support what comes next. Build your confidence in your newfound role as a parent. Stop guessing and know you’re getting it right -right from the start.
Organisations & Communities
If you work with babies and families - as a local authority, a Family Hub, a charity or a training network - Oliiki gives the people around those babies a completely different understanding of what the early years are really doing. And that changes everything they do.
Nannies & Childminders
You're with those babies every day. Oliiki helps you ensure every tiny playful adventure, every routine and each tiny moment counts - and gives you the understanding and confidence to know exactly why
What People Are Saying
“Once you see it, you can't unsee it. Thank you so much, Clare for igniting a complete new fire and view on what we actually do as baby room educators."
- Alan Crawford, Room Manager, Little Pioneers
“At the start I used words like busy, tiring and complicated to describe my Baby Room. I now use the words calm and connected, with a real sense of team, trust and leadership."
— Jessica Shields, Jesters Childcare Group, Brilliant Baby Rooms Programme
“I literally, almost instantaneously, felt better after doing the things on the Oliiki app. It was incredible.”
— Monika, mum of 3-month-old
Darcey Croft, NHS Specialist Midwife & maternal mental health expert
“Every parent-to-be should have this app from the beginning of their pregnancy. It not only helps them build their baby’s brain, but it also helps them feel fabulous as parents!”
Tiny Actions, Powerful Results
One small, easy-to-do activity a day can boost your baby’s capacity to learn for the rest of their lives! The first 1,000 days of life have been proven to be a critical period to set children up for success for life. These 1000 days set their mental and physical health, their relationships, their academic success, and even how much they will earn!
“I literally, almost instantaneously, felt better after doing the things on the Oliiki app. It was incredible! I’d love it if Oliiki was part of a welcome pack that you get when you go to the midwife or the doctor.”
— Monika - Mum of 3-month-old
How the Oliiki app works
Oliiki has over 1,000 activities spanning your pregnancy right up until your baby is 2 years old (one for each of the first 1000 days of life). Each activity tells you what to do, how to do it, and most importantly why you’re doing it. There’s also the science and research behind each activity so you can really understand your child’s development and how you’re supporting it with your play.
“The Oliiki app helps me feel that I am doing something right because it has logic. It explains how the play helps my baby so I know that I am definitely doing something right because someone is showing me!”
Why the Oliiki app works
Oliiki is based on the latest early childhood learning research and evidence. It has education at its heart. Built by teachers, educational researchers, and digital learning specialists (who also happen to be mums), Oliiki is scientifically proven to boost your confidence as a parent!
You’ve got this - and Oliiki’s got you!
With Oliiki, you’re doing simple (tiny!) daily activities, and yet you’re assured that these are stimulating your child’s mind and growing their learning capabilities starting even before birth. No more waiting to get started on your parenting journey. No more wondering what to do to entertain your toddler. No more guilt at just trying to get through the challenging days. And no need for a constant stream of expensive toys or other external stimulants.
Just you, them, and a whole lot of fun, growing and learning together sure that your play is supporting their development!
Confident that you are getting it right for your baby!
“I use the Oliiki app with her big sister, it's such a great way of getting her involved with her new baby. Every day we see the 'game of the day'. She loves it. I've felt so supported having the app there, it's like having a friend with you.”
— Claire - mum to 4-year-old Scarlet and 2-month-old Sienna
Meet the mum behind the Oliiki app.
I made the app that I wished I’d had when my children were coming into the world.
When I was pregnant, I wanted to do all I could to help my children develop but had no idea what that actually was!
Once they were here some days were SO long! Knowing how to fill them was often a challenge and knowing why I was doing things was frequently a mystery!
I didn’t want to spend a fortune on toys and classes. I did want to ensure that I was doing the best I could for them. And I also wanted to feel amazing about how I was parenting and what I was doing.
So, Oliiki is the app I wish I had had. I hope it transforms your parenting experience and helps you feel totally fabulous!
Oliiki in the nursery and beyond.
The first 1,000 days don't just happen at home - they happen in baby rooms, family hubs, and everywhere babies are cared for! That's why Oliiki works with nurseries, apprenticeship providers, nannies, child minders and organisations supporting families in the earliest days.
If you work with babies and want to build bigger, better, stronger brains - Oliiki is for you!
“After doing the Oliiki activities the reaction of my little one was amazing. It gives me sunshine the whole day! Like, oh my God, she loved it and it’s something I can do over and over again. And I do, just to see how happy she is again!”
— Shubhi - Mum of 9-month-old baby Anaisha
Grow their developing minds in the first 1000 days with Oliiki
Download the Oliiki app and start your learning adventures together today!