The first 1000 days lasts a lifetime!
But most of us were never shown what’s really happening inside those everyday moments for a baby - or how much they matter!
What if understanding just a little bit more changed everything?
Babies need to learn everything!
Learning starts simple and builds to the complex. Each tiny skill forms the foundation for the next tiny skill. The stronger these early foundations, the easier everything becomes going forward.
Right in front of us, babies are changing, growing, learning and connecting every single day.
Most of us only notice the big moments.
First steps.
First words.
First time they hold a spoon.
But long before any of those happen, thousands of tiny moments build the foundations that make these milestones possible.
Once you start noticing the tiny moments, you’ll start to see a child’s development differently
And suddenly, it becomes it's very hard to unsee them!
Most of us were never shown this.
When my first baby was born, I desperately wanted to do the right things for her. But I had no idea what those things were. So mostly, I guessed and wondered if I was getting it right.
I'm not alone.
17%
Only 17% of people recognise the unique importance of the period from pregnancy to age five for shaping a child's future.
Royal Foundation Centre for Early Childhood, 2022
Because most adults were never shown what development actually looks like while it's happening - day by day, tiny moment by tiny moment, right there in front of them.
No wonder so many of us feel like we're getting it wrong.
Play
Each day the Oliiki app gives you a new, easy-to-deliver play adventure to share with your baby using only the things from in and around your home. Simple to do, fun to share! Helping you know you’re doing the right thing for them.
Learn
The Oliiki app shows you what your baby is learning from the play you’re doing, so they learn as you learn – helping you be confident that you’re helping their development in the first 1000 days of life!
Bond
Because each Oliiki activity is personalised to your baby’s age, they’ll love the things you do together. Watching their joy and knowing you’re helping their development will make you feel fabulous and build bonds that’ll last a lifetime.
Darcey Croft, NHS Specialist Midwife & maternal mental health expert
“Every parent-to-be should have this app from the beginning of their pregnancy. It not only helps them build their baby’s brain, but it also helps them feel fabulous as parents!”
Tiny Actions, Powerful Results
One small, easy-to-do activity a day can boost your baby’s capacity to learn for the rest of their lives! The first 1,000 days of life have been proven to be a critical period to set children up for success for life. These 1000 days set their mental and physical health, their relationships, their academic success, and even how much they will earn!
“I literally, almost instantaneously, felt better after doing the things on the Oliiki app. It was incredible! I’d love it if Oliiki was part of a welcome pack that you get when you go to the midwife or the doctor.”
— Monika - Mum of 3-month-old
How the Oliiki app works
Oliiki has over 1,000 activities spanning your pregnancy right up until your baby is 2 years old (one for each of the first 1000 days of life). Each activity tells you what to do, how to do it, and most importantly why you’re doing it. There’s also the science and research behind each activity so you can really understand your child’s development and how you’re supporting it with your play.
“The Oliiki app helps me feel that I am doing something right because it has logic. It explains how the play helps my baby so I know that I am definitely doing something right because someone is showing me!”
Why the Oliiki app works
Oliiki is based on the latest early childhood learning research and evidence. It has education at its heart. Built by teachers, educational researchers, and digital learning specialists (who also happen to be mums), Oliiki is scientifically proven to boost your confidence as a parent!
You’ve got this - and Oliiki’s got you!
With Oliiki, you’re doing simple (tiny!) daily activities, and yet you’re assured that these are stimulating your child’s mind and growing their learning capabilities starting even before birth. No more waiting to get started on your parenting journey. No more wondering what to do to entertain your toddler. No more guilt at just trying to get through the challenging days. And no need for a constant stream of expensive toys or other external stimulants.
Just you, them, and a whole lot of fun, growing and learning together sure that your play is supporting their development!
Confident that you are getting it right for your baby!
“I use the Oliiki app with her big sister, it's such a great way of getting her involved with her new baby. Every day we see the 'game of the day'. She loves it. I've felt so supported having the app there, it's like having a friend with you.”
— Claire - mum to 4-year-old Scarlet and 2-month-old Sienna
Meet the mum behind the Oliiki app.
I made the app that I wished I’d had when my children were coming into the world.
When I was pregnant, I wanted to do all I could to help my children develop but had no idea what that actually was!
Once they were here some days were SO long! Knowing how to fill them was often a challenge and knowing why I was doing things was frequently a mystery!
I didn’t want to spend a fortune on toys and classes. I did want to ensure that I was doing the best I could for them. And I also wanted to feel amazing about how I was parenting and what I was doing.
So, Oliiki is the app I wish I had had. I hope it transforms your parenting experience and helps you feel totally fabulous!
Oliiki in the nursery and beyond.
The first 1,000 days don't just happen at home - they happen in baby rooms, family hubs, and everywhere babies are cared for! That's why Oliiki works with nurseries, apprenticeship providers, nannies, child minders and organisations supporting families in the earliest days.
If you work with babies and want to build bigger, better, stronger brains - Oliiki is for you!
“After doing the Oliiki activities the reaction of my little one was amazing. It gives me sunshine the whole day! Like, oh my God, she loved it and it’s something I can do over and over again. And I do, just to see how happy she is again!”
— Shubhi - Mum of 9-month-old baby Anaisha
Grow their developing minds in the first 1000 days with the Oliiki App
Download the Oliiki app and start your learning adventures together today!